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HAPPY AND HEALTHY NEW YEAR!
September 2020 / Elul 5780

Dear Friends,

On behalf of my family and myself I would like to bless you and all of your loved ones with the traditional Rosh Hashanah greeting: May you be written and inscribed for the year 5781 in the book of life for a sweet, healthy, happy and prosperous new year.

This year Rosh Hashana begins on Shabbat which is a day of rest, a day of delight and a day of pleasure which sets the tone for the entire year. Having survived a one in a hundred years plague and pandemic that devastated our lives, businesses, cities and communities, Hashem surely has in store for us all of the blessings listed in the Yom Kippur Mussaf prayer based on the 22 letters of the Hebrew Alpha Bet: A year of light, blessing, rejoicing, ... song, delight, goodness, deliverance, sustenance, learning, rest, comfort, joy and the plague being held back from us.

Rosh Hashana celebrates the creation of the world. According to Nachmanides every day of creation represents a millennium. Accordingly this year 5781 in the global calendar is late Friday afternoon right before the Shabbat. In Talmudic times they would blow the shofar a few times before the Shabbat to signal that it's time to stop work, close the stores, go home and prepare for Shabbat.

For the first time in history Hashem has shut down the entire world, sent everyone home to prepare for the ultimate Shabbat, the coming of Moshiach. We have been counting down to Shabbat from day one. The excitement is in the air. The climax, peak and culmination of the entire week is upon us. We are at the edge of our seat, about to read the last chapter of this page turner and discover the surprise ending that will make sense of all of Jewish history. It's happening. It's real. And as the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson ob”m said, all we need to do is to open our eyes and realize that Moshiach is unfolding before our very eyes.

I appeal to you to become a full-fledged partner in our efforts to inspire every Jew to come home to a place they never truly left. When Moshiach comes no Jew will be left behind and every last one will be redeemed together with the entire Jewish people and the entire world. Please help us reach all 70,000 Jews living on the Upper East Side so that every Jew could proudly greet Moshiach.

May the Almighty repay you and all your loved ones with His abundant and infinite blessing for good health, joy and much success in all of your endeavors. In the merit of your generous tzedakah may we indeed merit to hear the ultimate sound of the shofar that will herald the coming of Moshiach now.

With blessings for a Shanah Tovah to you and to all your loved ones,

Rabbi Ben Tzion Krasnianski
Reserve your seat for the High Holidays!

About Chabad Upper East Side There is no mystery about our philosophy: A Jew is a Jew is a Jew. Love every Jew; educate every Jew; reach out to help every Jew. We open our arms and hearts to all, regardless of education or affiliation. That is a commitment that we have honored on the Upper East Side since 1991. Chabad of the Upper East Side is part of the Chabad-Lubavitch world-wide organization under the auspices of the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson ob”m. Our center is located at 419 East 77th Street and includes a Shul, The Upper East Side Kollel, The Jacques and Hanna Schwalbe Mikvah for Women, a Vessel Mikvah, Chabad Preschool, Hebrew School, and Adult education classes. Chabad Upper East Side also has affilitates throughout the neighborhood including Chabad of Hunter College, Chabad Israel Center, Chabad Young Professionals, Friendship Circle UES, Chabad Care: hospital visitations, and The Jewish Conversation. Please enjoy browsing our site and exploring different opportunities for learning and growth. Feel free to reach out to us for an questions or comments. We look forward to meeting you. 212 717-4613 info@chabaduppereastside.com